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Public Speaking Articles
We’ve been cooking up something BIG with the team over at SpeakerFlow. And after over a year of development, we’re excited to introduce GigOS.
It combines everything you need to run your speaking business in one place: custom CRM for speakers, EventCX specialized calendaring and automation platform, marketing exposure through the eSpeakers directory network, access to eSpeakers Lead Center, and 40+ other tools to run your business end-to-end. And they’re all integrated!
Event planning has always been a tough industry. And now with our ever more competitive economy and smaller and smaller budgets, planning an event is more challenging than ever.
Gone are the days of sky’s the limit budgets. Now, clients are expecting their planners to pull off the same events they always have but at greatly reduced budgets.
Everyone is trying to save money. And if you want to succeed in today’s planning industry, this means you, too.
In this era of constant distractions combined with higher expectations across the board, terms like “edutainment” are conceived every day as we try to define the higher bars we are all leaping over.
This couldn’t be truer in the event planning industry.
Hiring a speaker is a challenge in itself. Hiring a celebrity speaker is a whole different ballgame!
A celebrity speaker will drive lots of traffic and attention to your event; the free buzz that this person will create for you can pay for itself, it’s true.
If you decide you want to book a celebrity for an upcoming event, you need to consider that there are two sides to this coin.
But if you book a celebrity, you also need to be on a level of professionalism that you may not have achieved before. You have to have all your ducks in a row before you even consider contacting a celebrity to appear at your event.
Bring your “A” game.
If you appear in any way unprepared when you reach out to a celebrity’s PR team, they will not even consider your proposal because it will smell like a “waste of time”.
Celebrities don’t have time to waste. They also have their public reputations to consider. Most of them won’t appear at an event that won’t make them look good. If you come off as unprofessional at the get-go, they won’t sign on.
The way to successfully book a celebrity is to approach their PR person with all the information they need in a concise document that allows them to assess your event, what it has to offer and make a quick yes or no decision. If your proposal is incomplete or messy, it will much more likely be a “no”.
You don’t want that.
For them, time is money, so you need to have all your expectations set and ready to present up-front. With that in mind, we put together a list to help you present a strong proposal.
How to book a celebrity: Ten things you need to know to bag a big name.
Big surprise: celebrities cost a lot. Be prepared to pay a minimum of $50,000 all the way up to a six-figure number.
Why you want to book a celebrity.
Don’t just choose celebrities at random, just for the sake of having a big name. Your celebrity’s presence at your event should make sense. So know the purpose and theme of your event, and choose a celebrity who fits in with that idea. An appropriate person will have a much stronger effect than someone who is there just for the sake of their celebrity status.
How you want your celebrity to fit into your event.
Curate your celebrity speaker into your event for the greatest effect. Consider who they are and what they have to offer your attendees—would a full 60 or 90-minute keynote speech be appropriate, or a moderated Q & A session? Every speaker brings something unique to an event, even celebrities. Remember that when you are proposing your event to them.
Your event location.
The location of your event will affect which celebrity you will be able to book, because of two factors:
- Flying a celebrity from afar will cost more on your end.
- You will need more time to book a celebrity speaker the farther you are from where they live.
Your speaker may not want to fly thousands of miles. So the farther you are from city centers, allow more time to find someone who can.
You need to know the exact dates and times that your celebrity will be speaking, down to the minute, before you contact them with your proposal. Most celebrities want to spend as little time as possible at your event (no offense, it’s a time thing) so they will arrive shortly before their allotted time and leave shortly afterward. Provide this information upfront.
Your celebrity needs to know that there is a solid team ready to receive them. If they don’t know who to contact or your team seems to change on a daily basis, you will seem unprofessional and they won’t want to be involved. Make it clear who on your team does what, and how they should contact them.
Your speakers bureau.
Using a speakers bureau can cut down on a lot of back-and-forth and guesswork for you. It is a speakers bureau’s business to know which celebrities are available for speaking engagements, what they charge, and what their special expectations are. Engaging a speakers bureau to do all this legwork for you can save you a ton of time.
Not sure where to start? Check out our directory of celebrity speakers!
Who they are speaking to.
It’s important to know who your audience is, so your celebrity can know what to expect if they accept your offer. Also, they can curate their speech appropriately so they can have a greater impact, which is better for them and for your audience.
Your marketing plan.
All of your promotional material will need to be okayed by the celebrity’s PR team before it is distributed. To avoid wasted resources when they reject something you’ve already paid for, make sure you know how you plan to promote the event so you can get their approval as soon as possible.
Your Plan B.
This doesn’t go on your proposal. But it’s important to have a strong Plan B, because most celebrities will have a cancellation clause written into their contracts in case they are offered a film or other such engagement and need to back out suddenly. If this happens, you need to be ready to deploy your second-best speaker at a moment’s notice!
This list will help you get everything you need in line to book a celebrity for your event. We hope you enjoyed it. If you think we missed anything important, let us know!
Did you find this article helpful? Here are three more you might enjoy:
Questions from the audience can enrich a panel discussion or derail it, so decide ahead of time when and how you will manage questions. You can:
- Take Questions As You Go. Allow questions to percolate from the audience at any time.
- Stop Periodically and Ask For Questions. For example, stop for questions after each panelist presentation, key topical discussion or stop every 20 minutes to take questions.
- Dedicate a time for Q&A. Create a specific time to take questions from the audience, usually held at the end of the program and before the final summary.
Would you like to know how speakers will be booked in the (very near) future?
In this presentation by eSpeakers’ own Dave Reed to the Mountain West chapter of the National Speakers Association (NSA) teaches, he teaches the audience:
- The new third way that getting hired
- How to have a potent presence that pulls in buyers
After presenting to new friends at the NSA Minnesota chapter meeting a few weeks ago, I got a followup question asking what the difference is between eSpeakers and a performer directory like Gigmasters or Gigsalad. Should a professional speaker have one or the other? Both?