Jeff Thull

Jeff Thull

MN, US
Author, thought-leader, strategist, advisor for executive teams of major companies worldwide, Jeff delivers sales and marketing and communication skills for companies involved in complex sales.

"Jeff Thull combines the best of street-smart selling and strategy execution, with the best of university-level learning."

Jeff Thull is a leading-edge strategist and valued advisor for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies including Shell, Siemens, HP, Honeywell, 3M, Microsoft, Citicorp, IBM, Raymond James, and Georgia-Pacific, as well as many fast-track, start-up companies. He has gained the reputation for being a thought-leader in the arena of sales and marketing strategies for companies involved in complex sales. Jeff delivers:

  • Take-action motivation
  • Profitable "out-of-the-box" ideas
  • Content rich humor
  • Bottom-line impact
  • Performance excellence

Jeff is a compelling, entertaining and thought-provoking keynote speaker with a track record of over 3,500 speeches and seminars delivered to corporations and professional associations worldwide. He is the author of four best-selling books for orchestrating the strategy, process and execution of complex sales, including the highly-revised second edition of Mastering the Complex Sale. He is also the author of the The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. His articles are published in hundreds of business and trade publications.

"He's a very, very strong presenter who knows how to attract and hold attention. He's clearly a pro."

-- Director of Marketing


"Motivation is the challenge to perform and the belief that success can be achieved." 

-- Jeff Thull

"Jeff Thull combines the best of street-smart selling and strategy execution, with the best of university-level learning."

Jeff Thull is a leading-edge strategist and valued advisor for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies including Shell, Siemens, HP, Honeywell, 3M, Microsoft, Citicorp, IBM, Raymond James, and Georgia-Pacific, as well as many fast-track, start-up companies. He has gained the reputation for being a thought-leader in the arena of sales and marketing strategies for companies involved in complex sales. Jeff delivers:

  • Take-action motivation
  • Profitable "out-of-the-box" ideas
  • Content rich humor
  • Bottom-line impact
  • Performance excellence

Jeff is a compelling, entertaining and thought-provoking keynote speaker with a track record of over 3,500 speeches and seminars delivered to corporations and professional associations worldwide. He is the author of four best-selling books for orchestrating the strategy, process and execution of complex sales, including the highly-revised second edition of Mastering the Complex Sale. He is also the author of the The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. His articles are published in hundreds of business and trade publications.

"He's a very, very strong presenter who knows how to attract and hold attention. He's clearly a pro."

-- Director of Marketing


"Motivation is the challenge to perform and the belief that success can be achieved." 

-- Jeff Thull

Executing a Value Strategy with High-Performance Teams

Jeff Thull challenges assumptions that business solutions are clearly defined, quantified, understood and able to be measured by your customers "if" they invest in your products, services or high-value solutions. Jeff's position is, "There is no value until your customers can measure its impact on their net profit." In order to quantify value and measure its impact at all functional and operational levels in the customer's business, it is imperative that companies and institutions have...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

Leadership and the World-Class Organization

With a strong focus on profitability and connecting high-value solutions to their customers' businesses and their net profit, in this high-content and entertaining session, Jeff Thull shows leaders how to sharpen their ability to tackle critical issues and make impressive gains in their business performance and bottom-line results. Executives and leadership teams across the globe have gained valuable insight from Jeff Thull's keynotes and workshops, and fine-tuned their thinking around...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

Mastering the Complex Sale®: How to Compete and Win When the Stakes are High

Mastering the Complex Sale delivers the skills and knowledge required to build organization-to-organization relationships in high-value customer situations.  This program focuses on the mindset and communication skills required to manage quality business decisions with a very thorough diagnostic communication process. This program brings clarity to key business issues at the functional and corporate level, while keenly focusing on quantifying the cost of business problems and...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

Diagnostic Business Development® and Diagnostic Selling®

Jeff Thull's Diagnostic Business Development and Diagnostic Selling programs develop the mindset and communication skills required to manage quality business decisions. His effective, entertaining and thought-provoking keynotes and workshops give individuals and their leadership teams the confidence and ability to develop strong customer relationships built on trust and credibility. These programs focus on specific diagnostic principles and models that connect to all levels of decision and...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

Strategic Account Management

Orchestrating an efficient and effective system to manage complex, strategic accounts gives sales and management professionals the best opportunity to capitalize on the most lucrative opportunities in their markets. This session provides a systematic Diagnostic Business Development approach that becomes a framework for planning and prioritizing actions that leads to clear business decisions, high-value customers, and profitable results for both sides of the table. It gives individuals and...

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing

The Customer-Centric Organization

Critical interactions across functions, and with valuable customers, take place at all levels within an organization. At any moment, any individual can have an opportunity to make a major impact on business effectiveness and gain the customer's respect, confidence and loyalty. In this thought-provoking and highly-entertaining session, audiences will learn how to raise the bar of excellence and be viewed by their customers as a source of business value.

Entertainment-basedAudience ActivityEducational / InformativeTechnical / SpecificInspirational / Life-changing