ALAINE NEWLAND
One thing female event marketers should never do:
Regardless of gender, success is not a zero-sum game. There have been times when it felt like my success was somehow contingent on other people not succeeding. Somewhere along the way, I learned the power of reframing a competitive mindset to a collaborative one. I know now that others' accomplishments don't diminish your potential for success, so be the person who lifts up others, and you will be lifted up with them.
Best career advice, given or received:
Your career journey does not need to be linear.
The book, podcast or TED Talk that's made the most impact on your professional life:
Any book by Tom Kelley, co-founder of IDEO. "Creative Confidence: Unleashing the Creative Potential Within Us All" is something I come back to whenever I need a reminder that I have the capacity for great, creative work, even when I don't feel confident.
Your No. 1 survival tip for the long nights and travel:
Don't feel bad about using the flight time to relax and unwind. I've noticed that sometimes people spend their entire break feeling guilty about taking the break, which entirely negates the point of taking it! Watch the movies, read a book, and take the time to arrive feeling recharged and ready to dive in.
Something you'd tell your younger self if you could go back to when you started your career:
Hold on to those connections and networks as you move through your career. Take the time to sustain and maintain those professional and personal relationships, and be a connector in your industry.
Favorite female role model and why:
I've been really lucky to have strong women in my life who have been bucking the norms since before I was born. My mother kept her last name and was an equal breadwinner. She had her own business, three advanced degrees, and was also the one who fixed the computer when it was broken. Her influence was such that I didn't even consider gender as a barrier in my early career.
One thing female event marketers should never do:
Regardless of gender, success is not a zero-sum game. There have been times when it felt like my success was somehow contingent on other people not succeeding. Somewhere along the way, I learned the power of reframing a competitive mindset to a collaborative one. I know now that others' accomplishments don't diminish your potential for success, so be the person who lifts up others, and you will be lifted up with them.
Best career advice, given or received:
Your career journey does not need to be linear.
The book, podcast or TED Talk that's made the most impact on your professional life:
Any book by Tom Kelley, co-founder of IDEO. "Creative Confidence: Unleashing the Creative Potential Within Us All" is something I come back to whenever I need a reminder that I have the capacity for great, creative work, even when I don't feel confident.
Your No. 1 survival tip for the long nights and travel:
Don't feel bad about using the flight time to relax and unwind. I've noticed that sometimes people spend their entire break feeling guilty about taking the break, which entirely negates the point of taking it! Watch the movies, read a book, and take the time to arrive feeling recharged and ready to dive in.
Something you'd tell your younger self if you could go back to when you started your career:
Hold on to those connections and networks as you move through your career. Take the time to sustain and maintain those professional and personal relationships, and be a connector in your industry.
Favorite female role model and why:
I've been really lucky to have strong women in my life who have been bucking the norms since before I was born. My mother kept her last name and was an equal breadwinner. She had her own business, three advanced degrees, and was also the one who fixed the computer when it was broken. Her influence was such that I didn't even consider gender as a barrier in my early career.
