DANA ROSENTHAL
One thing female event marketers should never do:
Believe you know everything. No matter the level of your experience, it's important to make a habit of asking questions and seeking out advice from other people.
Favorite motto or motivational quote:
Everything will be OK in the end. If it's not OK, it's not the end.
The book, podcast or TED Talk that's made the most impact on your professional life:
The podcast, "Mortified." It's adults sharing their most embarrassing childhood journals and stories about their lives. It reminds you to step back and have a little perspective that no matter how bad things may seem in the moment, you'll usually look back and laugh at them someday or at least realize it was never as important as it seemed.
If you could change one thing about the industry, what would it be?
I would like to find and nurture more diverse talent. Diversity breeds innovation and it really better positions all of us to understand our audiences' needs and empowers us to connect with and inspire them on a different level. For my team, especially, this includes thinking about accessibility and inclusion in different ways and providing the ability for any person to have access to places and spaces and experiences. I have a person on my team who doesn't have access to everything that he tries to attend and he has really opened my eyes to how challenging it can be.
Your No. 1 survival tip for the long nights and travel:
I have learned to pack for a five-day trip in carry-on luggage and if I can do it, anyone can do it. It will give you back precious hours of your life. And wherever you are in the world, turn on the TV, and you can probably find a "Law and Order: SVU" marathon, which to me always feels like home.
One thing female event marketers should never do:
Believe you know everything. No matter the level of your experience, it's important to make a habit of asking questions and seeking out advice from other people.
Favorite motto or motivational quote:
Everything will be OK in the end. If it's not OK, it's not the end.
The book, podcast or TED Talk that's made the most impact on your professional life:
The podcast, "Mortified." It's adults sharing their most embarrassing childhood journals and stories about their lives. It reminds you to step back and have a little perspective that no matter how bad things may seem in the moment, you'll usually look back and laugh at them someday or at least realize it was never as important as it seemed.
If you could change one thing about the industry, what would it be?
I would like to find and nurture more diverse talent. Diversity breeds innovation and it really better positions all of us to understand our audiences' needs and empowers us to connect with and inspire them on a different level. For my team, especially, this includes thinking about accessibility and inclusion in different ways and providing the ability for any person to have access to places and spaces and experiences. I have a person on my team who doesn't have access to everything that he tries to attend and he has really opened my eyes to how challenging it can be.
Your No. 1 survival tip for the long nights and travel:
I have learned to pack for a five-day trip in carry-on luggage and if I can do it, anyone can do it. It will give you back precious hours of your life. And wherever you are in the world, turn on the TV, and you can probably find a "Law and Order: SVU" marathon, which to me always feels like home.
