Patrick Schwerdtfeger
As a leading expert in technology trends and a recognized authority on global business trends, Patrick's work focuses on providing insights into the technological forces transforming businesses and industries around the world. As Founder of Trend Mastery, a strategic consulting agency, Patrick helps his clients identify ground-breaking business opportunities. Patrick was recently invited to speak at TEDx in Sacramento on the topic of Learned Intuition.
Patrickhas lectured at numerous academic institutions including Purdue and Stanford Universities, and is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick is a regular speaker for Bloomberg TV and has spoken about business trends, technology and digital marketing at hundreds of conferences and business events in dozens of cities around the world.
As a leading expert in technology trends and a recognized authority on global business trends, Patrick's work focuses on providing insights into the technological forces transforming businesses and industries around the world. As Founder of Trend Mastery, a strategic consulting agency, Patrick helps his clients identify ground-breaking business opportunities. Patrick was recently invited to speak at TEDx in Sacramento on the topic of Learned Intuition.
Patrickhas lectured at numerous academic institutions including Purdue and Stanford Universities, and is the author of the award-winning book Marketing Shortcuts for the Self-Employed (2011, Wiley). Patrick is a regular speaker for Bloomberg TV and has spoken about business trends, technology and digital marketing at hundreds of conferences and business events in dozens of cities around the world.
Artificial Intelligence
Blockchain Protocol and Cryptocurrencies
Bitcoin was the first application of blockchain protocol. Since 2009 when it was officially launched, the bitcoin blockchain has never been hacked. This distributed public ledger technology is now finding its way into hundreds of different applications. Its popularity is part of a larger trend from centralized to decentralized structures. Ironically, the industries that are most threatened by blockchain technology (banks, insurance companies and other financial services) are the ones...
Embracing Disruptive Innovation
Disruptive innovation destroys existing business models. That's why it's become so important for executives around the world. Technology is evolving along an exponential curve. Entire industries are collapsing as new (mostly digital) business models provide better outcomes for fewer dollars. Disruptive innovation generally comes from the edges of industries, not the center. It comes from 'adjacent markets', often catching executives by surprise. Patrick dissects the topic and leaves...
Marketing Strategy and Social Media
Marketing has been forever changed by the Internet and social media, but online channels are converging with offline channels. The secret to successful marketing is to convey compelling stories on both online and offline channels simultaneously. This is done with (1) event-based 'launch' campaigns or (2) ongoing 'drip' campaigns. Patrick has dozens of fascinating and entertaining success stories for each strategy. His programs leave attendees inspired to revolutionize their businesses with...
Think Bigger!
Build a culture of innovation! Build a team of leaders! These are exciting times. The next ten years will be nothing like the last ten. That's the primary message in Patrick's 'think bigger' leadership program. By reviewing technology developments at a strategic level and identifying the trends tying them all together, the 'think bigger' program energizes attendees and gets them thinking more expansively about today's opportunities and the leadership opportunity they have in exploiting...
Certificaciones y premios
