The Minnesota chapter of the National Speakers Association held a contest recently — the first of its kind. The chapter partnered with eSpeakers to train the chapter members to create an online presence that attracts buyers, and then gave the members four weeks to use their training to make their profiles as good as they can be.
Did the training work? Check out these winners and decide for yourself…
Keynotes That Kill: How Your Program Titles Make or Break Your Brand
Get Ready to Take Your Speaking Career to the NEXT LEVEL! Discover the Secret to GRAB Your Audience & Increase Bookings…
Copy & Branding Secrets from a Psychology-Driven Copywriter
1- EXCITE YOUR READER
Don’t let your brand be drowned out by your competition, underwhelming content, or information overload.
It’s simple: We read news stories, social media feeds, and magazines based on the headlines. The more captivating the headline, the stronger the urge to click on the link and flip the pages.
Get Ready to Take Your Speaking Career to the NEXT LEVEL! Discover the Secret to GRAB Your Audience & Increase Bookings. In this post we’ll share some copy & branding secrets from a psychology-driven copywriter
The YOU Factor & Other POWERFUL Strategies from a Psychology-Driver Copywriter
I remember the first time my 1st grade teacher, Miss Page, came into our classroom and told the story of how she was scared to be away from her family and come to school for the first time. I immediately went from being unsure of my surroundings to smiling in nervous agreement with the other 3 footers around me.
After presenting to new friends at the NSA Minnesota chapter meeting a few weeks ago, I got a followup question asking what the difference is between eSpeakers and a performer directory like Gigmasters or Gigsalad. Should a professional speaker have one or the other? Both?
Celebrating 53 years of the “I Have A Dream Speech” Infographic
DR. MARTIN LUTHER KING, JR.
53 years ago, Martin Luther King Jr. gave one of the most famous and influential speeches in American history. The “I Have a Dream” speech was effective not just for its words, but also for Dr. King’s impassioned delivery. It represented the feelings of millions of people fighting for civil liberties. The speech, given by a lesser man in a lesser setting may not have earned the same attention. Dr. King knew if he were to truly help bring about change, he would need a speech and setting that would inspire. The March on Washington and “I Have a Dream” speech caught the attention of a nation, and brought it closer to the much-needed change.
The problem with buyers today is that they’re empowered, and they know it.
That’s why they don’t buy at the back of the room as much as they used to. They know they can get it online, get it somewhere else or get along with it. You have to work so much harder to build a sense of urgency because buyers are less driven by FOMO (fear of missing out) than they used to be.
Getting the biggest bang for your buck? What meeting planners expect from professional speakers.
While preparing my presentation set-up for a keynote at a recent conference, the meeting planner ran toward me in a panic, apologizing for being pulled in ten different directions, simultaneously. She explained that there were several items demanding her immediate attention. Her committee were in a time crunch, trying to locate the whereabouts of one of the panelists due to appear in a morning breakout session. In addition, tensions were building amongst attendees as the registration software was inexplicably malfunctioning, resulting in lengthy line-ups and delays at the welcome booths. Boxes containing sponsors’ promotional materials were missing and presumed lost en route, as the conference facility’s shipping and receiving department and the planner frenetically exchanged text messages. Meanwhile, the banquet manager was waiting for her at the back of the room, needing approval to add seating for the luncheon, in order to accommodate a number of special guests who confirmed their attendance that morning.
Last week at IMEX America (one of the largest meetings-related events in the world), I attended three different sessions on the “state of the union for meetings”. I was curious if my speaker friends could look forward to more engagements, or if I should tell them to start tightening their belt.
Want to know what the outlook is?
